World Medicine joins the TURQUALITY® Main Program
World Medicine, one of the fastest-growing pharmaceutical manufacturers in Turkey in recent years, has been included in TURQUALITY®, the world’s first and only government-supported branding program organized by the Ministry of Trade of the Republic of Turkey.
With a vision to become the pharmaceutical company contributing the most to Turkey, World Medicine has added another achievement to its successes. The company, which applied to TURQUALITY® — the world’s first and only government-supported branding program launched by the Ministry of Trade of the Republic of Turkey in 2004 — has earned the right to participate in the program after the evaluations.
TURQUALITY® evaluates companies that meet the corporate and financial criteria set by the program, which is designed for Turkish brands operating in certain sectors and aiming for international market growth. The program, aimed at promoting Turkey's high value-added exports and strengthening the image of Turkish products worldwide, provides support to the included brands in areas such as marketing and promotion, consulting, training, and human resources.
‘We will add strength to our strength’ Sohrab Mammadov, Vice Chairman of the Board of Directors of World Medicine, stated, “We strive to be a reliable business partner and a leading company in all the countries and fields where we operate. In order to continue our sustainable success, we aim to be the first company that comes to mind in the countries we are in and increase our global market share. All our investments and development trajectory serve these goals. We have been Turkey’s export champion for the last two consecutive years. Our share in exports today places us at the top, and we will continue to grow with the vision of being the company contributing the most to Turkey’s economy. With the support of the TURQUALITY® program, we will add strength to our strength. Our presence in global markets will now be even more meaningful.”
Through TURQUALITY®, which offers strategic advantages for brands aiming to become global, World Medicine, with the title of Turkey’s Pharmaceutical Export Champion, will have the opportunity to further increase its competitiveness in international markets.