It is our top priority to protect and improve the reputation perception of our organization, which carries the responsibility of healing the world and carrying it to a healthier future with the name ‘World Medicine’, in the eyes of all internal and external stakeholders.

We ensure that all communication activities are carried out in line with the vision, mission, strategy, values and corporate identity, taking into account the values they will add to World Medicine. We analyze the world and national agenda, developments in the sector and coordinate World Medicine’s communication activities accordingly.

As World Medicine our aim is to create and maintain an environment of trust and ethical behavior. Therefore, we always avoid misleading and false messages and creating false expectations.

We adopt a strategic communication management approach in promoting World Medicine’s corporate culture and corporate activities aimed at protecting human health, developing a culture of cooperation and solidarity for a healthier world in all areas, and carrying out information flow to our social stakeholders.

We observe the principles of fair, respectful, open and accurate communication in all communication channels, and we act with a planning that aligns the different disciplines of communication (PR, advertising, digital and social media management, etc.) in line with an umbrella strategy and related common goals.

We effectively use all kinds of written, visual and digital mass media in order to keep communication with our social stakeholders at the highest level, to inform the public about our activities, events and field of work, and to increase awareness and sensitivity.

We develop positive relationships with all our stakeholders. In order to protect and improve World Medicine’s corporate reputation and manage it in accordance with its business objectives and social responsibilities, we keep communication channels open and provide accurate and precise information with promptness, courtesy, honesty and respect.

We carry out all our communication activities in accordance with the laws, especially the Constitution of the Republic of Türkiye, the legislation determined by the Ministry of Health of Türkiye and the sector-specific regulations we are affiliated with.

We conduct our work based on the principle of diversity and inclusion, without discrimination based on gender, religion, sect, race, marital status, political opinion, disability status, social class difference, philosophical belief and similar, visible or invisible reasons.

During international communication activities, we respect the local and cultural understandings of local communities.

We respect intellectual property rights and comply with copyrights when using information and documents produced by other persons, institutions and organizations within the scope of our activities.

We embrace the right to privacy. Within the scope of the Personal Data Protection Policy, we ensure the protection of personal information of all stakeholders in communication activities.

In all media and channels we use as part of our communication activities, we take care to avoid language and forms of expression that may damage the reputation of World Medicine; at the same time, we refrain from using discourse and visuals that offend individuals and institutions, and from behaviors such as accusations or targeting.

All of World Medicine’s messages to the public are unified in speech and voice. While the style and tone of statements may vary for different target audiences, the content is always the same. Accordingly, we oversee management in a way to have a common communication tone, language and message integrity.

In our relations with the public and the media, we accept national/international media and media organizations trying to inform the public. We respect the freedom of the media to receive news and inform the public and inform all media organizations about our work.

We attach importance to effective communication and cooperation within the organization. We listen to all units, analyze their demands correctly and find solutions together.

We believe in the importance of internal communication, we prepare motivating and sharing projects and develop practices.

We ensure the organization of events that will represent World Medicine at the highest level and in the most effective way in all areas, and we prioritize the representation and reputation of World Medicine above all else in the events we participate in.

In our activities, collaborations, sponsorships and social responsibility projects, we consider the benefits of all of our stakeholders, especially the public, and act with a high sense of responsibility. In order to promote the existence of the organization, we share all our activities with the public through continuous, honest, sincere and widespread communication channels, on the worldmedicine.com.tr website and through our social media accounts.